Apex Consulting — Complete Redesign

Overview

Apex Consulting had a 7-year-old website that hadn't been updated since 2018. It was not mobile-responsive, scored 31 on PageSpeed, and the bounce rate was over 70%. PaphTech delivered a complete ground-up redesign in 2 weeks — new brand alignment, mobile-first build, and a CMS the client can manage themselves.

The Problem

The old site was built in a page builder that no longer received updates. It loaded in 6.8 seconds on mobile, had no clear calls-to-action, and the design was misaligned with their premium consulting brand. Leads were going to competitors with better digital presence.

The Solution

Rebuilt the site from scratch in Webflow with a component library the client can update themselves. Designed a new visual system aligned with their brand colours, created dedicated service pages with conversion-optimised layouts, and implemented Calendly integration for direct meeting booking.

Results

Key Features

• ✓ Full Webflow redesign with component library
• ✓ Mobile-first responsive layout
• ✓ Service pages with conversion-optimised CTAs
• ✓ Calendly integration for meeting booking
• ✓ SEO-optimised page structure and meta data
• ✓ Custom CMS collections client can manage
• ✓ PageSpeed score from 31 to 94